Transformation of management technologies in the economy of impressions
Head
Lepeyko Tetyana Ivanivna,
Registration Date
13-09-2019
Organization
Simon Kuznets Kharkov National University of Economics
Description
The essence of the concept "enterprise management in the economy of impression conditions" and the distribution of management functions according to certain classification criteria with the purpose of their understanding and effective realization at modern enterprises are determined. The list of factors influencing the enterprise adaptation, based on the system approach, has been improved through the inclusion of indicators that allowed grouping enterprises into certain groups. The methodical recommendations for the development of a multimedia product on the basis of transformation of marketing approaches in the economy of impressions have been developed. It is proposed to use design thinking as a technology for generating ideas in the economy of impressions. The research of the institute of state regulation of the processes of sanation and bankruptcy as an instrument of market transformations and improvement of the domestic economy was conducted.
Head: Lepeyko Tetyana Ivanivna. Transformation of management technologies in the economy of impressions.
Simon Kuznets Kharkov National University of Economics. № 0219U004611
