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Registration Number

0219U004611, 0117U007657 , R & D reports

Title

Transformation of management technologies in the economy of impressions

Head

Lepeyko Tetyana Ivanivna,

Registration Date

13-09-2019

Organization

Simon Kuznets Kharkov National University of Economics

Description

The essence of the concept "enterprise management in the economy of impression conditions" and the distribution of management functions according to certain classification criteria with the purpose of their understanding and effective realization at modern enterprises are determined. The list of factors influencing the enterprise adaptation, based on the system approach, has been improved through the inclusion of indicators that allowed grouping enterprises into certain groups. The methodical recommendations for the development of a multimedia product on the basis of transformation of marketing approaches in the economy of impressions have been developed. It is proposed to use design thinking as a technology for generating ideas in the economy of impressions. The research of the institute of state regulation of the processes of sanation and bankruptcy as an instrument of market transformations and improvement of the domestic economy was conducted.

Product Description

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Гаврильченко О. В.
Грузіна І. А.
Канова О. А.
Котлик О. В.
Кривобок К. В.
Курбатова Ю. Л.
Лепейко Т. І.
Миронова О. М.
Нечипорук О. В.
Пушкар О. І.