Registration Number
0219U005025,
0115U004686
, R & D reports
Title
Conceptualizing the evolution of the concept of "Public Relations (PR)"
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Head
Agarkov Oleg Anatolijovych, Доктор політичних наук
Registration Date
12-04-2019
Organization
Zaporizhzhia National Technical University
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The object of research is communication with the public, that is, social relations and, above all, the basis of their existence - social communications. The aim of the study. The purpose of the study is to ensure the formation of public opinion and its management through the use of modern mass communication systems and mass media - the press, radio, television, communications, as well as direct contacts with the public, with the target audience, partners, consumers and clients. Research methods. The methodological basis of the study is the dialectical method of cognition of social phenomena as an all-embracing method of knowing reality. The following methods were also used in the work: analysis and synthesis; deduction and induction; statistical; comparison. The scientific novelty of the obtained results is based on the formation of a scientific approach to public relations as a social process, provides an idea of the peculiarities of the communication system of Ukrainian society, the specifics of communication with the public and the methodology of research in this sphere, the history of establishing relations with the public as a social institute, science and discipline, a professional and ethical component of public relations.
Product Description
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Агарков Олег Анатолійович
Баршацька Галина Юріївна
Дударьов Віталій Валентинович
Кузьмін Віктор Володимирович
Попович Василь Михайлович
Турба Оксана Олексіївна
Щербина Сергій Степанович
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2020-04-02
