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Information × Registration Number 0219U100152, 0117U004219 , R & D reports Title Methodical foundations of competitive strategy formation of trade enterprises popup.stage_title Head Sharko Vitalii V., Кандидат економічних наук Registration Date 28-01-2019 Organization Vinnytsia Institute of Trade and Economics of Kyiv National University of Trade and Economics popup.description2  The research of the work was to substantiate the theoretical and methodological provisions, to search for and develop practical recommendations for the formation of competitive strategies of trade enterprises. Methods of research: methods of analysis and synthesis - when forming the basic principles, goals, object and object of competitive strategies of the enterprise of trade; generalization and scientific abstraction - for substantiation of methodical approaches of formation of competitive strategies of the enterprise of trade; systematic approach and structural-logical analysis - to substantiate scientific approaches to understanding competitiveness; statistical comparisons - to interpret the results of the study; organizational modeling - to develop methodological approaches to the substantiation of key aspects of marketing activity of the trade enterprise; expert and point assessments, the method of average and relative values - for a comprehensive assessment of the current state of socio-economic development of the trade enterprise; fuzzy set theory and a system of balanced indicators - for assessing the effectiveness of a competitive strategy at a trade enterprise; the theory of fuzzy logic and the method of analysis of the hierarchy - to determine the influence of factors on the level of competitive potential of the trading company. The results of the study, which are practical, have been found to be practical in the enterprise, as evidenced by the relevant act. In particular, the methodical recommendations for the economic substantiation, development and implementation of the competitive strategy of the enterprise of commerce are accepted for use in the practical activities of the Private Enterprise "Kultovary-Vinnytsia". The modern development of domestic trade, which takes place in conditions of deepening of market relations, liberalization and demonopolization, is increasingly based on the principles of competition. Product Description popup.authors popup.nrat_date 2020-04-02 Close