Registration Number
0219U101281,
0116U008641
, R & D reports
Title
Formation of the structure of the range based on the qualitative characteristics of the product, the intensification of marketing forms and principles of foreign economic activities of trade enterprise
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Head
Savitskyi Andrii V.,
Registration Date
19-06-2019
Organization
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Report on the research paper: 176 p., 16 figures, 13 tables, 8 appendixes. The object of the research is theoretical and methodological principles of the process of forming the assortment structure on the basis of the qualitative characteristics of products, the intensification of marketing forms and the principles of foreign economic activity within the framework of the strengthening the processes of integration. The aim of the research: the substantiation of approaches to modernization of the modern structure of the assortment in the conditions of activation of foreign economic activity in the trading network of LLC Epicenter K. The following tasks were solved for the realization of aim: the main theoretical approaches to the formation of the assortment structure were characterized; the grouping of factors that influence the formation of the assortment structure according to the qualitative characteristics of the products was substantiated; features and specifics of marketing forms in the formation of the assortment structure are highlighted; the advantages and disadvantages of the influence of the revitalization processes of foreign economic activity on the formation of the structure of the range are determined; the formation of factors of competitiveness of the enterprise production on the basis of ensuring its quality is examined; approaches to the construction of a system of maintenance and improvement of the quality of products of the enterprise, taking into account the interaction of its structural elements are justified; the approaches to monitoring the provision and improvement of the product quality of the enterprise in strengthening its competitive positions in the market are presented; approaches to the analysis of diversification of assortment of goods and reformatting of the network of trade are offered; strategic directions for increasing the efficiency of management of the assortment of goods are determined on the basis of analysis of the activity
Product Description
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Antoshkova Nataliia A.
Batutinа Albina P.
Bukhta Svitlana V.
Vlasyuk Yuliya O.
Dzyana Oksana S.
Koval Liudmyla M.
Kucheruk Nadiia I.
Mikulа Nadia A.
Nikolyshyn Yuriy I.
Pavlova Marina B.
Ponomarev Petro K.
Savitskyi Andrii V.
Tsurska Bohdana H.
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2020-04-02
