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Information × Registration Number 0219U101392, 0117U006510 , R & D reports Title Theoretical and methodological bases of development of place marketing in conditions of decentralization . popup.stage_title Head Smerichevskyi Serhii F., Registration Date 15-07-2019 Organization National Aviation University popup.description2 Report on research work: 44pages, 4pic, 2 tables, 30 sources The research objective is to substantiate theoretical and methodological foundations and to develop scientific and practical recommendations for marketing management of territories in the conditions of decentralization. The paper investigates: - the current state of development of decentralization processes in Ukraine; - marketing tools for territories that develop of the region image; - methods of analysis of marketing opportunities of territories; - existing approaches to assessing the investment attractiveness of territorial objects; - existing approaches to the formation of marketing mix concept of territories; - methods of creations of territorial brands; - approaches to creating effective methods for marketing management of territories The result of the work is: - substantiated the necessity of introduction of marketing of territories in the management of decentralization processes in Ukraine; - perspective marketing strategies of the territories are allocated; - justified the expediency of the use of information marketing as an effective tool that contributes to the creation of the image of the territories; - substantiation of the expediency of application of separate methods and tools of marketing research in the practice of marketing of territories; - perspective methods of analysis of marketing opportunities of territories are allocated; - the model of estimation of territorial attractiveness REGION is proposed; - the methodical recommendations for the management of the marketing mix elements of the territories are substantiated; - the proposed use of integrated marketing communications in the management of marketing territories; - the use of methods of the theory of system constraints in the practice of marketing of territories is proposed. Product Description popup.authors Borysenko Olena S. Zatsarynin Serhii A. Kniazieva Tetiana V. Kolesnyk Maksym V. Petropavlovska Svitlana Ye. Radchenko Olena A. Ramenska Svitlana Ye. Sibruk Viktor L. Sabirova Indira M.. Fisun Yuliia V. Cherpak Oleh Yu. Shevchenko Anna V. Yarmoliuk Oleksii Ya. popup.nrat_date 2020-04-02 Close