Search academic texts

Information × Registration Number 0219U101437, 0115U004319 , R & D reports Title Marketing how the market-oriented conception of development of enterprise is" popup.stage_title Head Rossokha Volodymyr V., Registration Date 26-07-2019 Organization National University of Kyiv-Mohyla Academy popup.description2  Final report of the scientific research paper: 176 pages, 4 sections, 10 tables, 39 figures, and 5 appendixes MARKETING, MARKETING MANAGEMENT DEVELOPMENT, ENTERPRIS, A TELECOMMUNICATION COMPANY, A SYSTEM-SYNERGETIC PARADIGM, ECONOMIC AND SOCIAL EFFICIENCY. The object of the study is a set of economic phenomena and processes in entrepreneurship. The purpose is to substantiate theoretical and methodological foundations and to elaborate on practical recommendations in order to determine priority areas for development in enterprise marketing management. Research methods: correlation and correlation-regression analysis in order to estimate potential resource development of marketing management; content analysis, extrapolation, and mathematical modeling in order to formulate marketing management development strategies for telecommunications companies.The methodical approach to formation of customer-oriented proposals of telecommunication companies has been developed and their effect on the increase of competitiveness of domestic operators and telecommunication providers has been established. The significance of neuromarketing in provision of the company marketing management development has been defined and the motivation concept has been created. Practical actualization of the motivation concept of marketing management determines the behavior of staff and contact audiences of a telecommunication company and allows increasing the effectiveness of internal and external communication channels to receive new ideas regarding the improvement of quality or functionality of telecommunication suggestions under the conditions limited resources. The proposed model of organizational interaction between the components of a telecommunication company internal environment makes it possible to reveal the main causes of negative synergetic effect at all hierarchical levels depending on the active impact of individual, socio-psychological, organizational and cultural factors. It helps to f Product Description popup.authors popup.nrat_date 2020-04-02 Close