Registration Number
0220U101676,
0117U001169
, R & D reports
Title
Management innovations in planning and marketing on the basis of marginal approach
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Head
Orlov Oliver O., Доктор економічних наук
Registration Date
18-02-2020
Organization
Khmelnytskyi National University
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The object of the research is the processes of managing costs, profits and prices, calculations for determining and overcoming losses, assessing the impact of marketing component on the innovation activity of enterprises, managing their potential based on the concept of margin approach.
The purpose of scientific work is to develop methodological and methodological bases for the introduction of innovative technologies in marketing, planning and analysis of entrepreneurial activity on the basis of the concept of margin approach, on the basis of which methodologies, instructions and methodological recommendations for the evaluation of different areas of entrepreneurial activity should be formed.
Traditional and specific research methods were used in the research, including: historical approach, regression-correlation and stochastic analyzes, system analysis, methods of economic and mathematical modeling, comparative analysis, institutional method, case method, method of indicative and proactive planning, and methods of evaluation of innovative projects, pricing of products, comparisons and analogies, formation of strategy of innovative development of the enterprise.
Were developed: a fundamentally new approach to the problem of the distribution of fixed costs; method of profit margin analysis; the method of analysis of overcoming of losses at the conditions of multinomenclature production; the method of pricing for innovative products of industrial and technical purpose; target planning methodology for multi-product production; the methodology of flexible management of costs, profits and prices.
The implementation of the project in practice will allow to create a flexible system of management of expenses, profit and prices, will facilitate decision making in the conditions of changing market conditions, and in this connection to solve problems of overcoming or preventing it.
Product Description
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Badyuk Oksana G.
Berdichevsky Anton V.
Bitiy Andrii V.
Havenko Mykhailo S.
Haliuk Yana D.
Gvozdets'ka Iruna V.
Hovorushchenko Tetiana O.
Honchar Olha I.
Dybchuk Liudmyla V.
Dobrovolska Kateryna А.
Dumanska Katerina S.
Zhuk Yeva O.
Zaburmekha Yevgheniia M.
Zaburmekha Larysa I.
Zelena Mariia I.
Kazakova Alla A.
Karpenko Vitalii L.
Kobets Dmytro L.
Kovinko Alona M.
Kovalchuk Svetlana V.
Korolkov Volodymyr О.
Kostiuk Mykola V.
Krymchak Lyudmila A.
Lazebnik Maksum R.
Levytska Maryana V.
Lysa Tamara V.
Melnychuk Kateryna Ya.
Namiasenko Viktor M.
Orlov Oliver O.
Ostapchuk Ol'ha V.
Polishchuk Irynа I.
Prynko Mariana S.
Riasnykh Yevheniia H.
Semenov Kostiantyn L.
Slobodyan Tetyana V.
Surmai Danylo D.
Sukhorab Viktoriia V.
Khachatrian Valentyna V.
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2020-04-02
