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Information × Registration Number 0220U101746, 0118U003234 , R & D reports Title Development of the assortment strategy of the trading company popup.stage_title Head Sirenko Svitlana O., Кандидат технічних наук Registration Date 20-02-2020 Organization Vinnytsia Institute of Trade and Economics of Kyiv National University of Trade and Economics popup.description2  The research object is the product assortment and the assortment strategies of the enterprise. The research subject is an assortment of strategies enterprises of trade. A research objective is to define the theoretical and methodological theses and provide the recommendations for the establishment of the assortment strategy enterprises of trade in terms of the trade business modern conditions. Research methodology. In order to address the objectives, the current study applied a number of the general scientific approaches, such as analysis and systematic analysis, table method to investigate the structure of assortment, exploratory approach, graphic approach, and grouping method. The investigations based on the theoretical review and are methodologically grounded, thereby the scientific investigations on management, marketing, commodity sciences on periodicals, Internet sources were carefully studied. The scientific value of the research is an in-depth investigation, development, and grounding of the methodological base, principles, and development of the assortment conceptions enterprises of trade producing the goods of cultural and domestic purposes, methods of differentiation and diversification of assortment. The research defined the peculiarities of the wholesale and retail trade enterprise functioning and a place of the trading strategy within the hierarchy of the enterprise strategy, the nature of the assortment strategy enterprise of trade and the conception of assortment goods management at the enterprise. What is more, the given investigation assessed the trade assortment in the context of a factor that affects the assortment strategies formation. Finally, the recommendations on the development of the assortment strategy for the private enterprise “Vinnitsa” were suggested. Product Description popup.authors Hryhorenko Inna V. Ternova Alla S. popup.nrat_date 2020-04-02 Close