Звіт по науково-дослідній роботі. Ткаченко Тетяна Іванівна. Маркетингова стратегія санаторію "Авангард"

Information × Registration Number 0220U101841, 0119U103036 , R & D reports Title Marketing Strategy of Sanatorium of Avangard popup.stage_title Head Tkachenko Tetiana I., Доктор економічних наук Registration Date 26-02-2020 Organization Kyiv National University of Trade and Economics popup.description2  The complex of marketing measures of the State Enterprise "Clinical Sanatorium" Avangard "has been developed with focusing on ensuring the competitiveness of the enterprise in the national market of resort services. The statistical analysis of the Ukrainian resort services market with the emphasis on consumer behavior is carried out; a survey of potential and actual consumers of sanatorium services for identifying the sources of information, criteria for the customer choice and the degree of satisfaction with the received services are conducted; the competitiveness of the sanatorium “Avangard” was monitored; the current marketing policy of the company is assessed, a set of measures to improve the product, price, marketing and communication policy is developed. The general result of the study was the information support development for the Clinical sanatorium" Avangard "marketing strategy. Product Description popup.authors BILYK VLADYSLAV V. Vedmid Nadiia I. HLADKYI OLEKSANDR V. ZABALDINA YULIIA B. Melnychenko Svitlana V. ROMANCHUK LIUDMYLA D. popup.nrat_date 2020-04-02 Close