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Registration Number

0220U101842, 0119U103036 , R & D reports

Title

Marketing Strategy of Sanatorium of Avangard

Head

Tkachenko Tetiana I., Доктор економічних наук

Registration Date

26-02-2020

Organization

Kyiv National University of Trade and Economics

Description

 The complex of marketing measures of the State Enterprise "Clinical Sanatorium" Avangard "has been developed with focusing on ensuring the competitiveness of the enterprise in the national market of resort services. The statistical analysis of the Ukrainian resort services market with the emphasis on consumer behavior is carried out; a survey of potential and actual consumers of sanatorium services for identifying the sources of information, criteria for the customer choice and the degree of satisfaction with the received services are conducted; the competitiveness of the sanatorium “Avangard” was monitored; the current marketing policy of the company is assessed, a set of measures to improve the product, price, marketing and communication policy is developed. The general result of the study was the information support development for the Clinical sanatorium" Avangard "marketing strategy.

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BILYK VLADYSLAV V.
Vedmid Nadiia I.
HLADKYI OLEKSANDR V.
ZABALDINA YULIIA B.
Melnychenko Svitlana V.
ROMANCHUK LIUDMYLA D.