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Registration Number

0220U102221, R & D reports

Title

Development of recommendations on implementation of principles of social responsibility in marketing activity of machine-building enterprise

Head

Orlov Petro A., Доктор економічних наук

Registration Date

11-03-2020

Organization

Simon Kuznets Kharkiv National University of Economics

Description

 The object of study is the process of managing the development of socially responsible marketing and the quality of profit management of the machine-building enterprise. The purpose of the work is to develop practical recommendations for improving the efficiency of the machine-building enterprise and the competitiveness of the manufactured products, through the use of modern technologies and equipment in production and through the implementation of the principles of social responsibility in the marketing activities of the machine-building enterprise. The subject of the study is theoretical provisions, methodological and practical approaches to the formation and development of socially responsible marketing and quality of profit management of the machine-building enterprise. Research methods and apparatus - systematic approach, monographic; deduction and induction; analysis and synthesis; multivariate factor analysis; method of expert assessments; taxonomic analysis; statistical analysis. The necessity to take into account the interests and needs of not only the client but also the environment, and society as a whole, has been proved when developing the marketing strategy of the machine-building enterprise. The influence of socially responsible marketing on the financial results of the enterprise activity in the short and long term is determined. On this basis, the most effective ways of development of the machine-building enterprise in the long term are determined. The influence of changes in technological process of production of machine-building products on the financial results of the enterprise activity and its competitiveness is substantiated. Practical recommendations have been developed to change the marketing strategy of a machine-building enterprise to increase the competitiveness of manufactured products. The main results of the research are implemented in the educational process of KhNUEU S. Kuznets and introduced into the activities of the Limited Liabi

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