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Information × Registration Number 0220U102967, 0118U004781 , R & D reports Title Marketing management of innovative product development of Ukraine oil and fat subcomplex popup.stage_title Head Lutsiak Vitalii V, Registration Date 01-07-2020 Organization Vinnytsia National Agrarian University popup.description2  The products of the oil and fat sub-complex are the products of daily consumption. Oils and fats play a key role in everyday social life and the economy. This role will increase in the near future due to the growth of the world's population, increasing welfare and increasing the importance of the bio-economy. Vegetable oils and animal fats are renewable resources. This research studies the current state and trends of the vegetable oil market in Ukraine and the world, in particular, analyzes the global production of vegetable oils and identifies Ukraine's place in the market segment of high oleic oils and oilseeds. The chain of value creation in the production of innovative products in the oil and fat sub-complex is studied and directions for ensuring the ability to commercialize new types of edible oils are established. The competitiveness of the oil and fat complex enterprise is studied and the methodology of enterprise competitiveness management, methodical approach to creation of innovations in the oil and fat sub-complex are offered. Possible marketing strategies of management of innovative activity of the enterprise of oil and fat sub-complex are considered. Some functional food products from walnut have been designed. Product Description popup.authors Amons Sergey E Kolesnyk Tetyana V Mazur Kateryna V Pronko Anastasiya O Pronko Liudmyla M Savina Svitlana S popup.nrat_date 2020-07-03 Close