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Information × Registration Number 0220U103281, 0119U103503 , R & D reports Title Innovative technologies of modern marketing and business-administrations popup.stage_title Head Gonchar Victoria V., Доктор економічних наук Registration Date 14-09-2020 Organization Pryazovskyi state technical university popup.description2 Object research is processes of activation of modern factors of innovative development in the field of marketing and business administration.The purpose of the research is a theoretical, methodological and applied justification for the effective mechanism development for introducing the latest technologies of modern marketing and business administration into the practice of national businesses in order to achieve a high level of efficiency and competitiveness.The subject of the research is theoretical, methodological and practical aspects of the formation and use of innovative development modern factors, taking into account the aspects of marketing and business administration.Research methods are analysis and synthesis; system generalization; comparative analysis; abstract method; expert; comparative characteristics.Recommendations on improving the strategic management of the innovative development of the enterprise have been developed. They are based on the construction of a cluster analysis model of the strategic management of innovative development, an organizational and economic mechanism for the formation and implementation of the proposed innovative strategy, the environmental risk management system based on the development of its assessment model is justified, the role of innovative digital technologies in management is investigated the enterprise, on the basis of the introduction of a digital transformation strategy model, assessed level of investment attractiveness of innovative enterprises, determined the state, trends and problems of the marketing policy of communications in the innovation market, proposed mechanism for the interdependence of environmental and economic analysis indicators, which allows determining the effectiveness of the production waste management process at the enterprise. Product Description popup.authors Bogachev Alexey S Bodnaruk Oksana V Burak Pavlo V Gonchar Victoria V Gorokhova Tetyana V Zaika Yuliya A Kalinin Alexander V Kotenko Vitaly V Maltsev Maxim M Obukhova Natalia O Onofriychuk Oleg P Filipishina Lilia M Shlapak Natalia S Yakymenko Iryna Yu Yakovtsev Stanislav S popup.nrat_date 2020-10-01 Close