Registration Number
0220U103281,
0119U103503
, R & D reports
Title
Innovative technologies of modern marketing and business-administrations
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Head
Gonchar Victoria V., Доктор економічних наук
Registration Date
14-09-2020
Organization
Pryazovskyi state technical university
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Object research is processes of activation of modern factors of innovative development in the field of marketing and business administration.The purpose of the research is a theoretical, methodological and applied justification for the effective mechanism development for introducing the latest technologies of modern marketing and business administration into the practice of national businesses in order to achieve a high level of efficiency and competitiveness.The subject of the research is theoretical, methodological and practical aspects of the formation and use of innovative development modern factors, taking into account the aspects of marketing and business administration.Research methods are analysis and synthesis; system generalization; comparative analysis; abstract method; expert; comparative characteristics.Recommendations on improving the strategic management of the innovative development of the enterprise have been developed. They are based on the construction of a cluster analysis model of the strategic management of innovative development, an organizational and economic mechanism for the formation and implementation of the proposed innovative strategy, the environmental risk management system based on the development of its assessment model is justified, the role of innovative digital technologies in management is investigated the enterprise, on the basis of the introduction of a digital transformation strategy model, assessed level of investment attractiveness of innovative enterprises, determined the state, trends and problems of the marketing policy of communications in the innovation market, proposed mechanism for the interdependence of environmental and economic analysis indicators, which allows determining the effectiveness of the production waste management process at the enterprise.
Product Description
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Bogachev Alexey S
Bodnaruk Oksana V
Burak Pavlo V
Gonchar Victoria V
Gorokhova Tetyana V
Zaika Yuliya A
Kalinin Alexander V
Kotenko Vitaly V
Maltsev Maxim M
Obukhova Natalia O
Onofriychuk Oleg P
Filipishina Lilia M
Shlapak Natalia S
Yakymenko Iryna Yu
Yakovtsev Stanislav S
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2020-10-01
