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Information × Registration Number 0220U103820, 0116U008139 , R & D reports Title The management mutual relations with consumers for providing of competitive edges at enterprise popup.stage_title Head Solomyanyuk Natalia М, Доктор економічних наук Registration Date 20-11-2020 Organization National university of food technologies popup.description2  ABSTRACT Research report: 126 pages, 5 parts, 9 tables, 25 figures, 155 sources. Consumers enterprise, customer, relationship management, customer-oriented marketing, marketing behavioral, neuro-marketing, CRM-system management, e-commerce, competitive advantages, competitiveness. The management of relations with consumers of the enterprise is investigated for the purpose of maintenance of its competitive advantages. The topic of the study is revealed by considering its main sections: the use of the concept of customer-oriented marketing in enterprises; determination of behavioral aspects in the development of the marketing complex of the enterprise; consideration of the impact of neuro-marketing tools on consumers of the enterprise; study of CRM-system as a mechanism for managing long-term relationships and consumers of the enterprise; diagnostics of opportunities of Internet trade of the enterprise as a competitive advantage for the consumer. The paper considers the scientific and theoretical principles and practical aspects of managing the relationship between enterprises and consumers in conditions of fierce competition. Recommendations for the main areas of improving relationship management through: customer-oriented approach, research and regulation of behavioral aspects in the development of marketing, technologies and tools of neuro-marketing; study and implementation of CRM-management systems, use of the growing opportunities of Internet commerce. Product Description popup.authors Dankeeva Oksana М Poltavtsev Vladyslav O. Solomyanyuk Natalia М Stepanchuk Svitlana O. Stetsenko Viktoria A. popup.nrat_date 2020-11-20 Close