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Information × Registration Number 0221U000020, 0120U100200 , R & D reports Title Passengers transportation customer value: contemporary conception and methods for measuring popup.stage_title Head Bakalinsky Oleksandr V., Доктор економічних наук Registration Date 02-01-2021 Organization National Transport University popup.description2 Based on the analysis and research of theoretical and methodological bases and practical experience of consumer value management (SC) of passenger traffic, applied tools for measuring consumer value have been developed, namely: the application of the concept of total consumer value management is proposed. ) and on its basis the definition of the concept of "perceived consumer value of the service" as a result of interaction between the client and the service provider; developed a methodological approach to measuring the consumer value of transport services in aggregate form; the consumer value of criteria of quality of city automobile passenger transportations in the conditions of motorization is formed; the methodical approach of measurement of consumer value of service and segmentation of clients on directions of search by them of value of service is developed; substantiated methods of developing the content of value marketing communications of non-routine services; the technique of measurement of influence of SC of suburban trips by the private car and public transport on transport behavior of the person is offered; developed tools for measuring the sensitivity of private car owners to the cost of suburban travel Product Description popup.authors popup.nrat_date 2021-01-02 Close