Registration Number
0221U101055,
0120U104176
, R & D reports
Title
Transformation of the company's marketing activities in the conditions of green growth
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Head
Sokhatska Olena M., Доктор економічних наук
Registration Date
13-01-2021
Organization
Western Ukrainian National University
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The object of research is the process of marketing activities of the company in the conditions of green growth. The purpose is to analyze the economic activity of the company LLC "AUTO-MAZ" and identify errors in the advertising activities of the organization, as well as the development of a new product advertising campaign to transform marketing activities and achieve the greatest benefit in the company and greater demand for goods. Research methods - dialectical method of cognition, fundamental analysis, retrospective analysis, method of argumentation; methods of strategic analysis, abstract-logical, comparative-statistical analysis, tabular-graphic, monographic, grouping and questionnaires, index, induction and deduction, theory of systems analysis.
Product Description
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Zapisotska Hrystyna Diana A.
Sokhatska Olena M.
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2021-01-13
