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Information × Registration Number 0221U101431, 0118U000127 , R & D reports Title Formation of the national brand of Ukraine in the international environment popup.stage_title Head Melnychenko Svitlana V., Доктор економічних наук Registration Date 21-01-2021 Organization Kyiv National University of Trade and Economics popup.description2 Thecreationof a nationalbrandandtheintroductionof a positiveimageofthecountryensureitsadvancementintheworldeconomicenvironmentthroughtheformationof a modelofbrand-orientednationaleconomy. Theobjectofresearchisthebrandas a system-formingfactorinthedevelopmentofthenationaleconomy, andthesubject - theoreticalandmethodologicalprinciples, guidelinesandpracticalrecommendationsfortheformationofbrand-orientednationaleconomyofUkrainetorealizenationaleconomicinterestsandmaintaineconomicsecurity. Thepurposeofthestudyistodevelopguidelinesandpracticalrecommendationsforcreatinganeconomicbrand-orientedmodelofthecountrythroughtheformationof a brand-orientednationaleconomy. Intheprocessofresearch: thespecificcomponentsoftheformsofbrand-orientedmodelofthenationaleconomy, thelinksbetweenthem; featuresofmanagementatnano-micro-, meso-, macro-, andmega-levelsofeconomicspaceareestablished; theconceptof "back-environment" and "front-environment" ofthecountry'sbrandisrevealed; substantiatedtheneedtocreate, promote a positiveimageofthecountryintheinternationalspaceandwithinitthroughtheconstructionof a systemofimagesthatareassociatedwiththecountry, beneficialtoit, rootedinthecollectiveconsciousnessofthecommunity; theabilityofthecountry'simagetobemonetizedandtopromoteitsintegrationintotheworldeconomicspaceisrevealed. Itisdeterminedthatthenewqualityandprocessesoftouristactivityleadtotheformationof a nationaltouristbrand, whichisbasedonthesymbolizationoftheconsumervalueoftouristresourcesanddestinations; has a characteristicimpactonsocio-economicandculturalprocesses; stimulatestheformationofitsattractivenessforpotentialtouristsandthedevelopmentofexport-orientedmodeloftourism. TheimprovementofthecomponentsofthetouristbrandofUkraineisproposed, thelogicofthebrand-bookidea, theelementsofpositioningthenationalbrandontheinternationalmarketinordertocreateanattractiveandsafeimageofthestatearesubstantiated. Theessenceofthenationaltouristbrandisconsideredas a basicelementofdesign, positioning, promotionan  Product Description popup.authors Bokhan Alina V. Vartanova Olena V. Vorobei Yuliia M. Holovnia Yuliia I. Diachenko Olga V. Zabaldina Yuliia B. Kudirko Liudmila P. Ladychenko Kateryna I. Mazaraki A Anatolii A. Melnyk Tetiana M. Melnychenko Svitlana V. Mykhailichenko Hanna I. Piankova Oksana V. Purskyi Oleh I. Syerova Lyudmyla P. Sevruk Iryna M. Слоква Марина H. Studinska Galina Ya. Faivishenko Diana S. Khodzhaian Alina O. popup.nrat_date 2021-01-21 Close