Registration Number
0221U104784,
0115U005105
, R & D reports
Title
Behavior strategy and price politics of construction enterprise in conditions of limited resources
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Head
Bielienkova Olha Yu., Кандидат економічних наук
Registration Date
12-04-2021
Organization
Kyiv National University of Construction and Architecture
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One of the main strategically important tasks of the developer is to ensure the effectiveness of architectural and construction, design and planning design solutions for future objects, the choice of new technologies and building materials, products and structures that will be useful from an economic and consumer point of view for a long time, ensuring a sufficient quality of housing. However, today, in the process of choosing the technical and economic parameters of future residential premises, developers usually take into account their own accumulated experience, an assessment of available production capabilities, current trends, changes in the tastes and preferences of designers, foreign counterparts, etc., without a well-founded strategic development plan. The reason for the current steady state is the high volatility of the housing construction market, an excessive number of challenges and threats that significantly complicate, and sometimes even make it impossible for developers to plan their activities in the medium and long term. This can have critical implications for the developer of financial stability and economic viability.
The object of the research is the processes of formation and assessment of the economic strategy of the developer in the housing construction market, taking into account the affordability of housing.
The subject of the research is a system of strategic tools of methods and methods of planning and evaluating the activities of the developer.
Research methods. At different stages of the research, general scientific and special research methods and techniques were used, namely: system analysis, discriminant analysis, content analysis, situational, comparative and process approaches.
Key words: economic tools, economic strategy, developer company, pricing policy, limited resources, housing affordability, housing market, classification of housing construction, certification of housing, contract.
Product Description
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Zhyrenkov Oleksii S
Zapiechna Yuliia O
Kishchenko Tetiana Ye
Mogolivets Anton A
Nazarov Yevhenii O
OLIFERUK SERHII L
Rosynskyi Andrii V
Tsyfra Tatiana Yu
Shaposhnikova Inna O
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2021-04-12
