Registration Number
0221U106115,
0119U103672
, R & D reports
Title
Development of the theory and methodology of innovative marketing based on the concept of holistic marketing
popup.stage_title
Head
Smerichevski Sergii F., Доктор економічних наук
Registration Date
18-10-2021
Organization
National Aviation University
popup.description2
The research objective is justification of theoretical and methodological bases and development of scientific and practical recommendations for the development of innovative marketing methodology in the context of European integration processes based on the concept of holistic marketing..
The result of the work is:
- the characteristic features of methods and tools of innovation marketing management are determined;
- proposed scientific and practical recommendations for the implementation of mechanisms of innovative marketing on the basis of the concept of holistic marketing;
- the methodical approach to formation of strategies of open innovations on the basis of holistic marketing by development of the corresponding typology is improved;
- the directions of further development of innovative marketing on the basis of the concept of holistic marketing are defined.
Product Description
popup.authors
Vysotska Marina P.
Zaichenko Mikhail A.
Zatsarinin Sergey A.
Kovalenko Yuliia
Kolesnyk Maksym V.
Komandrovska Veronika Ye.
Krapko Olena M.
Lytvynenko Larysa L.
Mizyk Valentyn V.
Ovdienko Oksana V.
Ostapenko Tetyana G.
Ramenska Svitlana Ye.
Sibruk Viktor L.
Sozinova Irina V.
Tertychny Yaroslav V.
Chernyshova Taya V.
Cherpak Oleh Yu.
Shevchenko Anna V.
Yakivchenko Andriy M.
Yarmoliuk Oleksii Ya.
popup.nrat_date
2021-10-18
