Registration Number
0222U000628,
0119U100086
, R & D reports
Title
Marketing of interaction in innovative activity management of the enterprise
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Head
Holovchuk Yuliia O., Кандидат економічних наук
Registration Date
14-01-2022
Organization
Vinnytsia Institute of Trade and Economics of Kyiv National University of Trade and Economics
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The object of research is the process of development of enterprise interaction marketing.
The purpose of research work is the scientific substantiation of theoretical and methodological and practical recommendations for the development of marketing interaction in the management of innovative activities of the enterprise.
To solve scientific, methodological and practical tasks in accordance with the goal in the research used a number of general and special methods (dialectical, analysis and synthesis, induction and deduction, semantic and structural-logical analysis; system analysis; comparison, grouping, relative and medium values, time series, graphical, economic and statistical analysis, sampling, surveys, expert evaluation, fuzzy logic, economic and mathematical modeling, logical generalization of results).
The most significant results that characterize the scientific novelty of the study are the formulated theoretical justification and solution of the problem of marketing interaction in the management of innovation, namely: developed models for optimizing marketing interaction through customer-oriented policy.
Product Description
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Hromova Olga Ye.
Dovhan Yurii V.
Pchelianska Galyna O.
Serednytska Liudmyla P.
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2022-03-09
