Search academic texts

Information × Registration Number 0222U001811, 0118U003810 , R & D reports Title Formation of competitive advantages of the enterprises of the hospitality industry popup.stage_title Head Stavska Yuliia V., Кандидат економічних наук Registration Date 03-02-2022 Organization Vinnytsia National Agrarian University popup.description2  The process of globalization of the world economy, intensification of competition, instability and variability of the external environment are important factors that affect the functioning of the hospitality industry. The focus is on the problem of victory in the fierce competition for the consumer in domestic and foreign markets. The current state of economic activity of the hospitality industry is studied and it is proved that they are in a continuous search for competitive advantages, which are important factors in ensuring competitiveness and determine the competitive position of the hotel and restaurant company in the market. A market economy is characterized by increasing competition and only enterprises that have effective and sustainable competitive advantages can achieve a favorable competitive position. The success of enterprises in the market requires them to develop inherent abilities and competencies that allow them to win the competition for consumer demand. The formation of new competitive advantages is substantiated, which is an important point in achieving a stable competitive position in the market. It is revealed that the mechanism of formation of new competitive advantages is based on effective interaction of conditions of functioning of the enterprise and the factors forming its resource potential (intellectual capital of the enterprise, experience and knowledge, unique skills, competitive opportunities, market achievements, etc.). Key words: hospitality industry, hotel, restaurant, tourism, strategy, competition, formation of competitive advantages, development of hotel and restaurant establishments. Product Description popup.authors Holovnia Olena M Lopatyuk Ruslana Ivanivna Tabenska Oksana Igorivna popup.nrat_date 2022-03-09 Close