Registration Number
0222U002012,
0117U004713
, R & D reports
Title
A transformation of system of regional markets based on the marketing approach
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Head
Budnikevich Iryna M., Доктор економічних наук
Registration Date
09-02-2022
Organization
Yuriy Fedkovych Chernivtsi National University
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The purpose of research: study of the processes of transformation of the regional markets and the development of theoretical and applied principles and practical recommendations for their improvement based on a marketing approach taking into account the needs and demands of the regional economic complex.
Object of research: a set of phenomena, processes and relations that arise in the processes of transformation of the regional markets
Subject of research: methodological, theoretical and applied, organizational and practical aspects of development and transformation of the regional markets on the basis of marketing.
Research methods: in the course of research work used methods that were most relevant to each study, in particular, methods of theoretical generalization of dialectical knowledge, comparison, analysis and synthesis, abstraction; system approach, logical approach. Methods of economic-statistical and comparative analysis, observation, expert survey, questionnaire, economic-mathematical modeling, etc. are widely used.
The research substantiates the hypothesis of the need to transform the system of regional markets for effective use of the potential of the territory based on the study of economic, social, cultural, technological and infrastructural factors of regional development. The study is based on the concept of marketing approach, which allows to identify consumer needs, identify ways to meet these needs and coordinate transformation processes. Based on the results of this work, a number of theoretical generalizations and practice-oriented conclusions were made, specific proposals were made to local governments, higher education institutions, public organizations and businesses.
Product Description
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Babuch Ilona Borisovna
Budnikevych Iryna Mykhailivna
Burdyak Oleg Myroslaiovych
Vardevanyan Vardan Albertovych
Venher Yevgen Ivanovych
Havrysh Iryna Ivanivna
Honchar Vadym Ivanovych
Zrybnieva Iryna Pavlivna
Kyfyak Oleksandr Vasylyovych
Krupenna Inha Anatolivna
Romaniuk Nadiia Vasylivna
Cherdantseva Iryna Gennadiyivna
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2022-03-09
