Registration Number
0222U003232,
0118U000596
, R & D reports
Title
Trends in the use of modern marketing tools in Ukraine
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Head
Maiovets Yevhen Yo., Доктор економічних наук
Registration Date
22-02-2022
Organization
Ivan Franko National University of Lviv
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Object of research: marketing tools used in the market of industrial goods, agro-industrial market, food market, market of tourist services.
The purpose of the work is theoretical and methodological analysis of modern marketing tools. Analysis of the possibilities of using a set of marketing activities in the agricultural sector, in the market of industrial goods, in the field of services and tourism. Research of foreign experience in the use of marketing technologies.
Research methods: analysis, synthesis, deduction, induction, method of scientific abstraction, modeling, methods of marketing research.
The results obtained. The expediency of applying the concept of marketing relations in the market of industrial goods is substantiated. The key conditions and tools for the application of marketing communications in the agro-industrial market are identified. The key features of the influence of marketing tools on the structure of consumer spending of households are revealed. The key trends in the development of logistics management are analyzed. The peculiarities of the marketing approach to the study of the "tourist product" are clarified.
Product Description
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Bortnik Nadiia V.
Vrublevska Olena V.
Hnyliakevych-Prots Iryna Z.
Horodniak Iryna V.
Dziamulych Olena S.
Zintso Yuliia V.
Kuzyk Oleh V.
Kushnir Taras M.
Mateiko Liliia Z.
Sokhetska Anna V.
Feshchur Iryna V.
Chuba Nadiia V.
Shchurevych Oksana I.
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2022-03-09
