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Information × Registration Number 0222U004595, 0122U200709 , R & D reports Title Increasing the competitiveness of the enterprise in the conditions of innovative changes popup.stage_title Head Ptashchenko Olena V., Доктор економічних наук Registration Date 19-09-2022 Organization Simon Kuznets Kharkiv National University of Economics popup.description2  The object of the study is the process of forming a complex of management and marketing actions for the formation of an operational complex of ensuring the enterprise's activities in the conditions of innovative changes The subject of the research is the theoretical and methodological principles and applied aspects of using marketing and management tools to optimize the complex of management actions and ensure the competitiveness of the enterprise in the conditions of innovative changes. The purpose of the work is to develop the elements of improving the use of strategic tools of marketing activity and the organization of a complex of marketing and management support for the enterprise in the conditions of innovative changes to increase competitiveness in the market. Research methods - comparative and system-structural analysis, systematization and generalization, structural-logical, deduction and induction, graphic. The implementation of the proposed methodical and practical recommendations will increase the efficiency of the enterprise and improve the financial and economic indicators of its activity. KEY WORDS: management, marketing, innovation, innovative activity, innovative changes, competitiveness, marketing tools, management complex Product Description popup.authors Imnadze Irakli Afanasieva Olena M Grigoryan Oleksandra Ptashchenko Olena V. popup.nrat_date 2022-09-19 Close