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Information × Registration Number 0222U004651, 0122U200298 , R & D reports Title Improving the sales policy of the enterprise popup.stage_title Head Otenko Iryna P., д.е.н. Registration Date 28-09-2022 Organization Simon Kuznets Kharkiv National University of Economics popup.description2  The object of the study is the process of forming a set of sales policy tools and optimizing management actions to ensure the competitiveness of entrepreneurial activity. The subject of the study is the theoretical and methodological principles and applied aspects of using marketing tools in sales policy to optimize a set of management actions to ensure the competitiveness of entrepreneurial activity. The purpose of the work is to develop the elements of improving the use of marketing tools in sales policy and the organization of a complex of marketing support for the enterprise. Research methods - comparative and system-structural analysis, systematization and generalization, structural-logical, deduction and induction, graphic. The implementation of the proposed methodical and practical recommendations will increase the efficiency of the enterprise and improve the financial and economic indicators of its activity. KEY WORDS: marketing policy, sales, sales system, sales policy, marketing tools, marketing activity, entrepreneurial activity, competitiveness, management complex Product Description popup.authors Ivaschenko Ganna A Imnadze Irakli N Otenko Iryna P. popup.nrat_date 2022-09-28 Close