Registration Number
0223U000240,
0122U201677
, R & D reports
Title
Modern trends in the development of the tourism and hospitality industry: global challenges
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Head
Obolentseva Larysa V., Доктор економічних наук
Registration Date
05-01-2023
Organization
O.M. Beketov national university of urban economy in Kharkiv
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The research work examines new trends and anti-crisis measures in the context of the transformation of the tourism industry in the context of the COVID-19 pandemic, as well as examines the current situation in the tourism industry during the pandemic period and, based on this, suggests ways to restore the tour industry and reduce the negative impact of the COVID-19 pandemic on tourism industry and all its components.
The strategy of tourism, hotel and restaurant development in the crisis and post-crisis periods was studied and anti-crisis tools of management and marketing in the tourism industry were considered. The informational and business components of post-crisis development are determined, in the context of which the need for specific personnel management in the field of hospitality in crisis conditions is substantiated.
Conceptual approaches and practical recommendations for the development of similar tourist destinations in the post-covid period are considered, which are recommended for implementation in the post-covid development period, in particular, the specifics of the development of such types of tourism as glamping tourism, event tourism, rural tourism are determined. The need to find new directions for the development of the hotel industry in the post-crisis period in order to restore the volume of its activity is substantiated.
As a result of the conducted research, the study of such modern trends, which have an impact on the determination of strategic directions related to the processes of recovery and further development of the tourism sector, gained further development, five priority directions of the transformation of tourism after the pandemic: mitigation of socio-economic consequences; increasing competitiveness and sustainability; digitization; greening.
Product Description
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Alexandrova Svitlana A
Andrenko Iryna B
Bogdan Nataliіa M
Kolontaevskiy Oleg P
Krasnokutska Yuliya V
Nokhrina Larisa A
Obolentseva Larysa V.
Pisareva Іrina V
Pysarevskyy Illya M.
Pogasiy Sergiy O
Pokolodna Maria M
Radionova Olga M
Ryabev Anton A.
Svidlo Karyna V.
Svіtlichna Vіktorіya Yu
Segeda Iryna V
Sokolenko Anna Serhiivna
Tonkoshkur Maksym V.
Ugodnikova Olena I
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2023-01-05
