Registration Number
0223U001044,
0121U107525
, R & D reports
Title
Development of the tourism industry in the context of globalization
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Head
Tsypko Viktoriia V., Доктор педагогічних наук
Registration Date
24-01-2023
Organization
National Transport University
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ABSTRACT
Report on the GDR: 90 pages, 10 tables, 12 figures, 80 sources.
TOURISM, TOURIST FLOWS, GLOBALIZATION, WORLD MARKET, OPERATIONAL MARKETING MANAGEMENT, URBAN TOURISM, LEVEL OF COMPETITIVENESS, TOURIST MARKET, COMPETITIVE ADVANTAGE, TOURIST AGENCIES
The object of the study is the socio-economic development of the tourism industry.
The purpose of the work is to carry out a comprehensive analysis of the problems and prospects for the development of the tourism industry in the conditions of globalization and to provide proposals for the use of tools and methods to improve the functioning of enterprises in the tourism industry.
Research methods – statistical methods of research, economic and comparative analysis of types of tourism and the state of development of the tourism industry as a whole.
Proposed ways to increase the efficiency of the level of competitiveness of the tourism industry.
Recommendations for assessing the competitiveness of travel agencies have been developed. The expediency of using modern technological solutions in the activities of enterprises in the tourism sphere is substantiated.
An analysis of the microenvironment of service sector organizations in strategic and operational marketing management was carried out. Proposed directions for improvement of the tourism industry development strategy.
Product Description
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Ivanchuk Svitlana I.
Ivasishina Nataliya V.
Bondarenko Vladyslava A.
Horiachko Kateryna K.
Hryshchuk Oleksandr Kazymyrovych
Pylchenko Alina O.
Scherbakova Nadejda O
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2023-01-24
