Звіт по науково-дослідній роботі. Ложачевська Олена Михайлівна. Маркетингові дослідження ринку транспортних послуг

Information × Registration Number 0223U001067, 0122U001128 , R & D reports Title Marketing researches of the transportation services market popup.stage_title Head Lozhachevska Olena М., д.е.н. Registration Date 25-01-2023 Organization National Transport University popup.description2 GDR report: 196 p., 37 figures, 31 tables, 115 sources. MARKETING, MARKETING METHODS, MARKETING RESEARCH, MANAGEMENT, TRANSPORT INDUSTRY, TRANSPORT COMPANY, TRANSPORT SERVICES MARKET, MARKETING STRATEGY The object of this study is the process of marketing research in the market for transport services in Ukraine. The aim of the research is to analyze the market, identify trends and problems, and develop strategies for the development of the transport sector of the economy. The research is based on a variety of methods, including the dialectical method, the systematic approach, abstract-logical reasoning, historical analysis, statistical analysis, economic and mathematical modeling, and others. The research looks at the role and importance of marketing research in the transport services market, the modern market for service products and its prospects, modern tools for marketing research in the transport industry, and the formation of marketing strategies for service organizations in modern conditions. The study also examines modern methods of marketing research in the market for transport services, with a focus on the transport infrastructure of Ukraine. In addition, the research looked at the consumer value of international and suburban passenger transportation and the provision of services for the use of freight cars as part of effective marketing research. The results of this research can be used in the activities of the transport industry and enterprises in Ukraine. Product Description popup.authors popup.nrat_date 2023-01-25 Close