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Information × Registration Number 0223U003209, 0119U000270 , R & D reports Title Стратегическое управление маркетинговыми технологиями отечественных предприятий. popup.stage_title Head Cherep Oleksandr H., Доктор економічних наук Registration Date 04-04-2023 Organization Zaporizhzhia National University popup.description2 Object of research - strategic approaches to the management of marketing technologies at domestic enterprises. The purpose of the study is to research, improve and implement a strategic approach to the management of marketing technologies at domestic enterprises in modern economic conditions. Methods of research - theoretical generalization, systematic analysis, systematization, critical analysis, grouping and logical analysis, graphical, statistical analysis. The study of the theoretical foundations of management of marketing technologies at domestic enterprises was carried out; the state of marketing technologies at domestic enterprises was analyzed; strategic approaches to the management of marketing technologies at domestic enterprises were proposed. The main results of the study have found practical application in the activities of enterprises of Zaporizhzhia region, in particular, PJSC "Zaporizhzhia Abrasive Plant", PJSC "Zaporizhstal", PJSC "Zaporizhzhia Mechanical Plant", PJSC "Zaporizhzhia Instrument Plant named after Voykov", PJSC "Zaporizhtransformator", PJSC "Zaporizhvogneupor". The practical results of the research are contained in 20 publications - 1 articles in journals included in the Scopus, Web of Science Core Collection and Index Copernicus; 9 articles in journals included in the list of professional publications of Ukraine; 2 monographs and chapters of monographs; 8 abstracts at scientific and practical conferences.   Product Description popup.authors Bekhter Liliia A. Vovk Yaroslav Hennadiiovych Hamova Oksana Viktorivna Helman Valentyna M. Dubynina Svitlana Mykolaivna Zborovska Olha M. Kaliuzhna Iuliia Viktorivna Korobov Oleksandrovich О. Korotayeva Olga V. Kutsenko Oleksandr А. Maltyz Viktoriia Vitaliivna Ohrenych Yuliia Oleksandrivna Terent'eva Nataliya Valeriivna Cherep Alla Vasylivna Chernikova Nataliya M. popup.nrat_date 2023-04-04 Close