Registration Number
0223U003209,
0119U000270
, R & D reports
Title
Стратегическое управление маркетинговыми технологиями отечественных предприятий.
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Head
Cherep Oleksandr H., Доктор економічних наук
Registration Date
04-04-2023
Organization
Zaporizhzhia National University
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Object of research - strategic approaches to the management of marketing technologies at domestic enterprises.
The purpose of the study is to research, improve and implement a strategic approach to the management of marketing technologies at domestic enterprises in modern economic conditions.
Methods of research - theoretical generalization, systematic analysis, systematization, critical analysis, grouping and logical analysis, graphical, statistical analysis.
The study of the theoretical foundations of management of marketing technologies at domestic enterprises was carried out; the state of marketing technologies at domestic enterprises was analyzed; strategic approaches to the management of marketing technologies at domestic enterprises were proposed.
The main results of the study have found practical application in the activities of enterprises of Zaporizhzhia region, in particular, PJSC "Zaporizhzhia Abrasive Plant", PJSC "Zaporizhstal", PJSC "Zaporizhzhia Mechanical Plant", PJSC "Zaporizhzhia Instrument Plant named after Voykov", PJSC "Zaporizhtransformator", PJSC "Zaporizhvogneupor".
The practical results of the research are contained in 20 publications - 1 articles in journals included in the Scopus, Web of Science Core Collection and Index Copernicus; 9 articles in journals included in the list of professional publications of Ukraine; 2 monographs and chapters of monographs; 8 abstracts at scientific and practical conferences.
Product Description
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Bekhter Liliia A.
Vovk Yaroslav Hennadiiovych
Hamova Oksana Viktorivna
Helman Valentyna M.
Dubynina Svitlana Mykolaivna
Zborovska Olha M.
Kaliuzhna Iuliia Viktorivna
Korobov Oleksandrovich О.
Korotayeva Olga V.
Kutsenko Oleksandr А.
Maltyz Viktoriia Vitaliivna
Ohrenych Yuliia Oleksandrivna
Terent'eva Nataliya Valeriivna
Cherep Alla Vasylivna
Chernikova Nataliya M.
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2023-04-04
