Registration Number
0223U004277,
(0123U103639)
, R & D reports
Title
Analysis of the relationship between digital and human potential in the tourism sector
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Розроблення теоретико-методичних засад визначення та аналізу взаємозв’язку між розвитком людського та цифрового потенціалу у сфері туризму та розробка практичних рекомендацій щодо цифровізації діяльності туристичного підприємства
Head
Sushchenko Olena A., Доктор економічних наук
Registration Date
02-10-2023
Organization
Simon Kuznets Kharkiv National University of Economics
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Improvement of theoretical and methodological support for the innovative strategy formation of tourist enterprise development
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Research report: 83 p., 23 figures, 11 tables, 94 literary sources.
The purpose of the study is improvement of theoretical and methodological support for formation of digital and human potential in the tourism sector.
The object of the research is human and digital development processes in tourism.
The subject of the research is scientific and methodological approaches and tools for assessing human and digital potential in the tourism sector.
Research methods - induction and deduction, analysis and synthesis, comparison and generalization, monographic method, groupings, methods of correlation analysis, SWOT analysis, graphical method.
The trends in the development of modern society in the context of its digitalisation are analysed; the theoretical foundations of digitalization of the tourism industry are defined; the theoretical and methodological approaches to the assessment of digital and human potential in the tourism sector are improved; the directions of development of the Ukraine tourism sector in the conditions of digital economy are proposed. in research work.
The results of the research were implemented in the educational process while teaching the discipline "Tourism Marketing" at the S. Kuznets Kharkiv National Economic University and introduced into the activities of the Arcada Limited Liability Company.
HUMAN POTENTIAL, DIGITAL POTENTIAL, TOURISM SECTOR.
Product Description
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Sushchenko Olena A.
Naumik-Gladka Kateryna
Stryzhak Olena O.
Korniichuk Roman O.
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2026-06-23
