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Information × Registration Number 0223U004370, 0121U109483 , R & D reports Title Linguistic rhetoric of modern media discourse: Universal and ethnospecific influence popup.stage_title Head Shutova Mariia O, Доктор філологічних наук Registration Date 19-10-2023 Organization Kyiv National Linguistic University popup.description2 During the implementation of the first stage, original media-rhetorical approaches were outlined, the foundations of cognitive media rhetoric were proposed, which combines media, linguistic-cognitive and rhetorical components; ways of forming impressions used to influence the audience through the portrayal of politicians are considered: image toxicity, charisma, responsibility, criticizing; a method of media discourse research was developed.  Product Description popup.authors Izotova Natalia P. Lyubimova Svitlana Potapenko Serhii I. popup.nrat_date 2023-10-19 Close