Registration Number
0223U004370,
0121U109483
, R & D reports
Title
Linguistic rhetoric of modern media discourse: Universal and ethnospecific influence
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Head
Shutova Mariia O, Доктор філологічних наук
Registration Date
19-10-2023
Organization
Kyiv National Linguistic University
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During the implementation of the first stage, original media-rhetorical approaches were outlined, the foundations of cognitive media rhetoric were proposed, which combines media, linguistic-cognitive and rhetorical components; ways of forming impressions used to influence the audience through the portrayal of politicians are considered: image toxicity, charisma, responsibility, criticizing; a method of media discourse research was developed.
Product Description
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Izotova Natalia P.
Lyubimova Svitlana
Potapenko Serhii I.
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2023-10-19
