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Information × Registration Number 0224U001093, 0120U101654 , R & D reports Title Development of international tourism on the basis of impression economy popup.stage_title Head Matrosova Victoria О., Кандидат економічних наук Registration Date 17-01-2024 Organization National Technical University "Kharkiv Polytechnic Institute" popup.description2  The object of the research is the theoretical, methodological and practical . The purpose of the work is the development of theoretical, methodological and practical provisions of international tourism on the basis of the economy of impressions. Research methods – abstract-logical and structural-logical analysis; synthesis of comparison, systematization and generalization; system analysis; empirical approach; logical generalization; tabularand graphic. The essenceand content of the development of international tourism duet othe improvement of economic and marketing activities werestudied; considered thees sence of the economy of impressions and itsrelationship with the theory and practice of international tourism; the prerequisites for the economy of impressions in international tourism as a special direction of the service sector have been formed; the impression as a subject of economic analysis was investigated; the international experience of using theeconomy and marketing of impressions in the development of touristactivity was studied; the main directions of increasing the commercial potential of international tourism are determined; thes pace of international tourism as a basis for the formation of touristim pressions was investigated; touristim pressions are presented as a specialtourist product; the priorities of the development of entrepreneurship in the fieldof international tourismas a factor in increasing the effectivenes softhe tourism business are substantiated; the theoretical and methodological provisions of impression marketing in international tourism were developed; way so fincreasing the efficiency of international tourism dueto the introduction of economy and marketing of impressions are determined. Product Description popup.authors Ilina Valeriia V. Volchenko Anna S. Hliznutsa Maryna Yu. Hridina Alina O. Kolotiuk Olena I. Maslak Mariya V. Pohorielova Tetiana O. Svystunova Karyna R. Chernyshоva Dariіa V. popup.nrat_date 2024-01-17 Close