Registration Number
0224U001093,
(0120U101654)
, R & D reports
Title
Development of international tourism on the basis of impression economy
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Розвиток міжнародного туризму на засадах економіки вражень
Head
Matrosova Victoria О., Кандидат економічних наук
Registration Date
17-01-2024
Organization
National Technical University "Kharkiv Polytechnic Institute"
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Development of theoretical methodological and practical approuches of international tourism on the basis of impression economy
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The object of the research is the theoretical, methodological and practical .
The purpose of the work is the development of theoretical, methodological and practical provisions of international tourism on the basis of the economy of impressions.
Research methods – abstract-logical and structural-logical analysis; synthesis of comparison, systematization and generalization; system analysis; empirical approach; logical generalization; tabularand graphic.
The essenceand content of the development of international tourism duet othe improvement of economic and marketing activities werestudied; considered thees sence of the economy of impressions and itsrelationship with the theory and practice of international tourism; the prerequisites for the economy of impressions in international tourism as a special direction of the service sector have been formed; the impression as a subject of economic analysis was investigated; the international experience of using theeconomy and marketing of impressions in the development of touristactivity was studied; the main directions of increasing the commercial potential of international tourism are determined; thes pace of international tourism as a basis for the formation of touristim pressions was investigated; touristim pressions are presented as a specialtourist product; the priorities of the development of entrepreneurship in the fieldof international tourismas a factor in increasing the effectivenes softhe tourism business are substantiated; the theoretical and methodological provisions of impression marketing in international tourism were developed; way so fincreasing the efficiency of international tourism dueto the introduction of economy and marketing of impressions are determined.
Product Description
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Hliznutsa Maryna Yu.
Maslak Mariia V.
Kolotiuk Olena I.
Pohorielova Tetiana O.
Chernyshоva Dariіa V.
Volchenko Anna S.
Hridina Alina O.
Svystunova Karyna R.
Ilina Valeriia V.
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2024-01-17
