Registration Number
0224U001864,
0123U103120
, R & D reports
Title
Scientific substantiation of the choice of professional methods, strategic work practices in the context of crisis communications, in the conditions of transformational processes
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Head
Baranetska Anna D., Кандидат наук із соціальних комунікацій
Registration Date
31-01-2024
Organization
Zaporizhzhia National University
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The object of the research is the work of the advertising agency "Pyromida" in the context of crisis communications in the conditions of transformational processes.
Research methods - analysis, synthesis, generalization, monitoring, reception and comparison.
The novelty of the study lies in the fact that it reproduces the realities of the Ukrainian present, because the peculiarities of the adaptation and adjustment of the modern business structure in the conditions of war are represented, in particular, the peculiarities of the organization and implementation of the communication strategy (professional methods and strategic practices) of the advertising agency "Pyromida" during the period of transformation are revealed. processes, as well as formed recommendations regarding the possible implementation of additional communication methods and technologies.
The practical significance of the research project is the study of the communication toolkit of a modern advertising agency, and the developed recommendations for the expansion of professional methods and strategic practices in the context of crisis communications may also be useful for other Ukrainian companies that carry out their activities in the conditions of transformational processes.
Product Description
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Kovpak Viktoriia A.
Sanakoyeva Natalya D.
Khorishko Liliia S.
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2024-01-31
