Registration Number
0224U003112,
(0122U000780)
, R & D reports
Title
Cognitive model of innovations' commercialization in the conditions of Industry 4.0: intellectual capital protection, marketing and communications
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Оптимізація ланцюга комерціалізації інновацій у контексті «комунікації – маркетинг – інноваційний капітал»
Head
Saher Liudmyla Yu., Кандидат економічних наук
Registration Date
09-04-2024
Organization
Sumy State University
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The study aims to formalize the optimal conditions for diffusion and scaling of innovations in the global market in Industry 4.0 based on the developed cognitive model of commercialization of innovations, which will form the basis of roadmap optimization of commercialization processes
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To consider the parameters of the existing system of innovation commercialization, to determine the reasons for its potential inefficiency, factors contributing to the success of innovations commercialization and elements that create obstacles were established using a meta-analysis. Further analysis and construction of Ishikawa's logical cause-and-effect diagram contributed to the establishment of catalysts and inhibitors of innovation commercialization processes. The study also carried out a bibliographic analysis of Ukrainian and foreign scientists' works on the innovation commercialization and communication interaction of stakeholders in the commercialization chain based on the Scopus and Web of Science platforms. When performing the scientific research, the main stakeholders in the innovation commercialization were considered, and the types of communication interaction between them were characterized. In addition, advanced innovation commercialization models were analyzed, and Ukraine was ranked compared to other countries of the world according to a set of indicators based on the global rating indicators of innovativeness and characterizing the success of their commercialization processes. The key risks of the commercialization of innovations were determined, and the issue of protecting the created intellectual capital was considered. The obtained results of the analysis made it possible to develop a model of commercialization of innovations, which contains the critical elements identified at the previous stages, the inclusion of which in the model allowed to simultaneously strengthen it and overcome the three most critical "bottlenecks": the "bottleneck" associated with the separation of the commercialization process from the participants; "bottleneck" related to the protection of intellectual rights to innovative products; a "bottleneck" associated with insufficient attention to the opinions of consumers and the inconsistency of innovation with their wishes
Product Description
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Illiashenko Anastasiia Р.
Kotenko Stanislav I.
Nazarenko Anastasiia P.
Nekhoroshkova Yuliia М.
Rosokhata Anna S.
Saher Liudmyla Yu.
Samoilikova Anastasiia V.
Syhyda Liubov O.
Tiutiunnyk Inna V.
Khomenko Liliia M.
Shevchenko Kateryna V.
Shymoshenko Anastasiia О.
Shcherbachenko Viktoriia O.
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2024-04-09
