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Information × Registration Number 0224U031546, 0124U002319 , R & D reports Title Formulating an internet marketing strategy for a business entity amidst the digital transformation of society popup.stage_title Head Kulchytska Nadiia Ye., Кандидат економічних наук Registration Date 13-05-2024 Organization Western Ukrainian National University popup.description2 Research subject - the internet marketing strategy of the sole proprietorship of Bodnarovska N. O. The aim of the research is to substantiate practical recommendations for forming the internet marketing strategy of an economic entity in the conditions of digital transformation. Research methods include dialectical, analysis and synthesis method, abstract-logical method, modeling, computational, comparative and graphical, mathematical-statistical retrospective analysis. Theoretical results include studying theoretical and practical directions for forming the internet marketing strategy of an economic entity in the conditions of digital transformation. Novelty lies in further developing previously analyzed positions as follows: emphasizing the importance of synthesizing artificial intelligence and cognitive marketing as a powerful tool for enhancing the effectiveness of internet marketing strategy, aiding in data analysis regarding consumer behavior, and creating personalized marketing strategies; proposing a classification of strategies for various business models for Bodnarovska N. O. in the Internet, enabling optimization of marketing processes, resource saving, and maximally effective communication with the target audience to select internet marketing strategies; exploring the strengths and weaknesses, as well as opportunities and threats for the activities of Bodnarovska N. O. based on SWOT analysis and proposing the formation of an effective strategy for structuring all information using the SMART methodology, allowing for clear formulation of goals that define each step of project implementation. Product Description popup.authors Dermanska Liudmyla V. Poliak-Sverhun Mariana M. popup.nrat_date 2024-05-13 Close