Registration Number
0224U031546,
(0124U002319)
, R & D reports
Title
Formulating an internet marketing strategy for a business entity amidst the digital transformation of society
popup.stage_title
Формування стратегії інтернет-маркетингу субʼєкта господарювання в умовах цифрової трансформації суспільства
Head
Kulchytska Nadiia Ye., Кандидат економічних наук
Registration Date
13-05-2024
Organization
Western Ukrainian National University
popup.description1
Formulating a strategy for utilizing internet marketing tools in the operations of a business entity on the Internet, aimed at encompassing new promotional channels, attracting customers, and ensuring increased competitiveness and market success.
popup.description2
Research subject - the internet marketing strategy of the sole proprietorship of Bodnarovska N. O. The aim of the research is to substantiate practical recommendations for forming the internet marketing strategy of an economic entity in the conditions of digital transformation. Research methods include dialectical, analysis and synthesis method, abstract-logical method, modeling, computational, comparative and graphical, mathematical-statistical retrospective analysis. Theoretical results include studying theoretical and practical directions for forming the internet marketing strategy of an economic entity in the conditions of digital transformation. Novelty lies in further developing previously analyzed positions as follows: emphasizing the importance of synthesizing artificial intelligence and cognitive marketing as a powerful tool for enhancing the effectiveness of internet marketing strategy, aiding in data analysis regarding consumer behavior, and creating personalized marketing strategies; proposing a classification of strategies for various business models for Bodnarovska N. O. in the Internet, enabling optimization of marketing processes, resource saving, and maximally effective communication with the target audience to select internet marketing strategies; exploring the strengths and weaknesses, as well as opportunities and threats for the activities of Bodnarovska N. O. based on SWOT analysis and proposing the formation of an effective strategy for structuring all information using the SMART methodology, allowing for clear formulation of goals that define each step of project implementation.
Product Description
popup.authors
Dermanska Liudmyla V.
Poliak-Sverhun Mariana M.
popup.nrat_date
2024-05-13
