Registration Number
0224U031618,
0120U102961
, R & D reports
Title
Marketing support for the development of the region agri-food enterprises market
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Head
Vasylchenko Lidiia S., Кандидат економічних наук
Kolomytseva Olena V., Доктор економічних наук
Registration Date
24-05-2024
Organization
Cherkasy State Technological University
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The project is aimed at solving the problems of the development of the agro-food enterprises with the help of marketing technologies to create competitive advantages and harmonize the conditions of business entities of the food supply system. The theoretical and methodological foundations of the development of regional marketing were investigated and substantiated, its role in the formation and development of the regional agri-food market was proven, cause-and-effect relationships between the processes of agri-food production, its implementation and modern demographic trends were revealed. A matrix for choosing "product" marketing strategies and an adapted marketing complex with an educational component were offered. The global experience and modern trends in the implementation of the SMART concept were thoroughly analyzed - specialization in the formation of a fundamentally new program for the development of the regional agro-food enterprises, which is one of the directions for the implementation of the provisions of the Agreement between Ukraine and the EU, as well as one of the most powerful activators capable of unlocking the regional potential for structural and technological changes in the agro-food sector and agro-industrial modernization on an innovative basis.
Product Description
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Akhtoian Arman N.
Berezina Olena Yu.
Burtseva Tatiana I.
Honcharenko Iryna H.
Koliadenko Oleksandr L.
Palonna Tetiana A.
Petkova Lesia O.
Serhiienko Oleksandr A.
Shevchenko Nataliia V.
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2024-05-24
