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Information × Registration Number 0224U031850, 0124U001070 , R & D reports Title Scientific substantiation of communication strategies, applied social and communication technologies in crisis communications of public initiatives, regional micromedia popup.stage_title Head Kovpak Viktoriia A., Доктор наук з соціальних комунікацій Registration Date 25-06-2024 Organization Zaporizhzhia National University popup.description2  The object of the study is the information and communication activities of regional public initiatives (charitable foundations, volunteer movements, including the charitable foundation «Smile UA», the public organization «Association of Volunteers Petals 2. 0», Youth of the Future Charitable Foundation), regional micro-media (including «Yaktytam», «Vidbudova.online», «Vidbudova.Zaporizhzhia»), and businesses in crisis under martial law (including the inclusive «Lady Di atelier»). The subject of the research is communication strategies, applied social and communication technologies in crisis communications (charitable foundations, volunteer movements, in particular, the charitable foundation «Smile UA», the public organization «Association of Volunteers Petals 2.0», Youth of the Future Charitable Foundation), regional micro-media (including «Yaktytam», «Vidbudova.online», «Vidbudova.Zaporizhzhia»), and businesses in crisis under martial law (including the inclusive «Lady Di atelier»). Research methods: monitoring of micromedia content according to categories, quantitative analysis of data collected from selected Zaporizhzhia micromedia through automatic media monitoring of social, online media and networks using the BuzzSumo SEO tool, discourse analysis (content analysis taking into account historical, political and social circumstances), systematic approach (taking into account the peculiarities of the regional and national media landscape), synchronous method (focusing on the conditions of Russia's full-scale invasion of Ukraine). The novelty of the study lies in the fact that with the help of quantitative and qualitative indicators, the choice of communication strategies, applied social and communication technologies in crisis communications - in the conditions of war - of public initiatives (charitable foundations, volunteer movements, in particular, the charitable foundation «Smile UA», the public organization «Association of Volunteers Petals 2.0», and the You Product Description popup.authors Baranetska Anna D. Sanakoieva Natalia D. Liliia S. Khorishko popup.nrat_date 2024-06-25 Close