Registration Number
0224U031850,
(0124U001070)
, R & D reports
Title
Scientific substantiation of communication strategies, applied social and communication technologies in crisis communications of public initiatives, regional micromedia
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Наукове обґрунтування комунікаційних стратегій, прикладних соціально-комунікаційних технологій у кризових комунікаціях громадських ініціатив, регіональних мікромедіа.
Head
Kovpak Viktoriia A., Доктор наук з соціальних комунікацій
Registration Date
25-06-2024
Organization
Zaporizhzhia National University
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Analyze communication strategies, applied social and communication technologies in crisis communications of public initiatives, regional micromedia.
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The object of the study is the information and communication activities of regional public initiatives (charitable foundations, volunteer movements, including the charitable foundation «Smile UA», the public organization «Association of Volunteers Petals 2. 0», Youth of the Future Charitable Foundation), regional micro-media (including «Yaktytam», «Vidbudova.online», «Vidbudova.Zaporizhzhia»), and businesses in crisis under martial law (including the inclusive «Lady Di atelier»).
The subject of the research is communication strategies, applied social and communication technologies in crisis communications (charitable foundations, volunteer movements, in particular, the charitable foundation «Smile UA», the public organization «Association of Volunteers Petals 2.0», Youth of the Future Charitable Foundation), regional micro-media (including «Yaktytam», «Vidbudova.online», «Vidbudova.Zaporizhzhia»), and businesses in crisis under martial law (including the inclusive «Lady Di atelier»).
Research methods: monitoring of micromedia content according to categories, quantitative analysis of data collected from selected Zaporizhzhia micromedia through automatic media monitoring of social, online media and networks using the BuzzSumo SEO tool, discourse analysis (content analysis taking into account historical, political and social circumstances), systematic approach (taking into account the peculiarities of the regional and national media landscape), synchronous method (focusing on the conditions of Russia's full-scale invasion of Ukraine).
The novelty of the study lies in the fact that with the help of quantitative and qualitative indicators, the choice of communication strategies, applied social and communication technologies in crisis communications - in the conditions of war - of public initiatives (charitable foundations, volunteer movements, in particular, the charitable foundation «Smile UA», the public organization «Association of Volunteers Petals 2.0», and the You
Product Description
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Baranetska Anna D.
Sanakoieva Natalia D.
Liliia S. Khorishko
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2024-06-25
