Registration Number
0224U032150,
(0123U103908)
, R & D reports
Title
Formation of marketing communications in conditions of digitization of the educational process in an online university
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Розроблення методичних положень та практичних рекомендацій з формування маркетингових комунікацій в умовах диджіталізації навчального процесу в онлайн університеті
Head
Hrynevych Liudmyla V., Доктор економічних наук
Registration Date
30-07-2024
Organization
Simon Kuznets Kharkiv National University of Economics
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Development of methodological provisions and practical recommendations for the formation of marketing communications in the conditions of digitization of the educational process in an online university
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The purpose of the study is to improve the theoretical and methodological principles and develop scientific and practical recommendations for the formation of marketing communications in the conditions of digitization of the educational process in an online university.
The object of the research is the process of forming marketing communications in the conditions of digitization of the educational process in an online university.
The subject of the research is scientific-methodical, practical approaches and tools for identifying the latest communication trends of educational institutions in conditions of digitalization.
Peculiarities of conducting marketing activities of higher education institutions in conditions of digitalization are considered and substantiated. Digital marketing as an innovative communication tool of educational institutions has been researched and substantiated. The theoretical principles of the formation of marketing communications in the conditions of digitization of the educational process in the online university are considered. The tools of communication support of the educational process in the conditions of digitalization are summarized. An analysis of the features of IT consulting in the education system was carried out. The organizational and methodical provision of training activities in the system of training of higher education applicants has been improved. The directions of brand formation of educational institutions as an integral part of marketing communications were studied. The communication impact of the promotion of a private educational institution on the Internet is analyzed. The analysis of marketing communications of educational institutions in Ukraine in the conditions of digitalization was carried out on the example of S. Kuznets Khnev University.
Product Description
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Aldoshyna Mariia V.
Boiko Nataliia O.
Hrynevych Liudmyla V.
Mirzoiev Dzhavid Sh.
Nebylytsia Olena A.
Rodionov Serhii O.
Us Maryna I.
Kholodnyi Hennadii O.
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2024-07-30
