Registration Number
0224U032290,
0123U103906
, R & D reports
Title
The strategy of innovative development of the tourism industry in the conditions of global changes
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Стратегія інноваційного розвитку туристичної галузі в умовах глобальних зрушень
Head
Sushchenko Olena A., Доктор економічних наук
Registration Date
03-09-2024
Organization
Simon Kuznets Kharkiv National University of Economics
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The development of innovative technologies involves creating and ensuring the competitiveness of services provided in accordance with the level of international standards. Considering the trends of global economic processes as a result of the COVID-19 pandemic and the introduced quarantine measures, it should be noted that tourism has suffered the most due to restrictions on movement. However, this contributed to the accelerated search for ways of adaptation and innovation, which would allow to save enterprises and transfer the main part of business processes to the online mode. The main directions of such innovations in tourism activities are: artificial intelligence, metadata, augmented and virtual reality technologies, online booking platforms, interactive technologies, mobile applications and others.
The design of an innovative development strategy should be based on the tourist consumers behavior in the online environment studying, which is a critically important aspect for the successful development of the tourism industry. Understanding the behavior of online users at different stages of consumption their needs and preferences allows for a deeper understanding of what tourists are interested when choosing a vacation destination and helps to adapt tourist offers to market needs and increases the likelihood of customer satisfaction.
Product Description
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Aldoshyna Mariia V.
Kozubova Nataliia V.
Naumik-Hladka Kateryna H.
Sushchenko Olena A.
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2024-10-01
