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Information × Registration Number 0225U000011, (0121U111296) , R & D reports Title Reputation management of tourism destination popup.stage_title Управління репутацією туристичної дестинації Head Tkachenko Tetiana I., д.е.н. Registration Date 02-01-2025 Organization Kyiv National University of Trade and Economics popup.description1 Development of recommendations for reputation management of a tourism destination to achieve the effective development of the regional / national destination. Application of the research results to the regional level for the overall strategic concept formation of the country's development. popup.description2 The object of the study is the processes of formation and development of reputation management of a tourist destination and improvement of mechanisms for managing the reputation of a tourist destination, taking into account the process of digitalization of the tourism industry. The purpose of the study is to theoretically and methodologically substantiate the essential content of reputation management of a tourist destination, develop practical recommendations for the formation of the concept of reputation management of a national tourist destination, improve the strategy, tactics and mechanisms (tools) for managing the reputation of tourist destinations in the context of total digitalization of the tourism industry. Research methods - systematization - to identify scientific works on the definition of “reputation”, “reputation management”, “digitalization of the tourism industry”; monitoring - used to study ratings as factors in assessing reputation; analysis - used to analyze the factors of reputation assessment; modeling - used to build the concept of reputation management of a tourist national destination; analogy - to compare the national tourist destination with world tourist destinations; comparison of digital reputation management. The scientific and methodological bases for determining the target functions of reputation management of a tourist destination are developed, which, unlike the existing ones, provide for the classification of types of reputation of a tourist destination by various characteristics, description of reputational characteristics of a tourist destination by a set of qualitative and quantitative parameters, specification /selection / determinants in the architectonics of the reputation of a tourist destination, structuring of the object-subject business environment of reputation management, which in general will allow providing a concise and comprehensive service. The scientific and methodological bases for the formation of reputation m  Product Description popup.authors BILYK Vladyslav V. Vivsiuk Iryna O. Hladkyi Oleksandr V. DVORSKA Iryna V. Dupliak Tetiana P. ZHUCHENKO Valentyna H. ZABALDINA Yuliia B. Klimova Alla M. KOZORIZ Oleksandr Ye. Kravtsov Serhii S. LYSIANA Valeriia O. Mykhailichenko Hanna I. Roskladka Nataliia O. Tkachenko Tetiana I. Khlopiak Serhii V. Cherneha Olena M. popup.nrat_date 2025-01-02 Close