Search academic texts

Information × Registration Number 0225U000356, (0122U000213) , R & D reports Title Marketing: current trends and prospects popup.stage_title Маркетинг: сучасні тренди та перспективи розвитку Head Mishchenko Dmytro А., Доктор наук з державного управління Registration Date 10-01-2025 Organization University of Customs and Finance popup.description1 Research of modern trends and scientific substantiation of further prospects of marketing development, study of preconditions for improving the marketing mechanism of domestic enterprises popup.description2  The theoretical foundations have been systematized and the understanding of marketing as a driver of economic development has been deepened; the essence and features of the application of modern information technologies in marketing have been determined; modern trends in marketing activities have been clarified; the state of marketing development in Ukraine has been investigated, modern problems in the organization of marketing activities in Ukraine have been clarified; modern features of conducting marketing research; the role of marketing product, price, sales and communication policies in the context of globalization, the Covid-19 pandemic, and a difficult geopolitical situation; the role of Internet technologies in marketing activities and digital marketing; proposals have been made to improve the marketing mechanism, increase the effectiveness of the application of modern marketing strategies, the digital environment and Internet technologies for the further implementation of marketing innovations in small and medium-sized businesses, which will provide competitive advantages to domestic enterprises; promising areas for the implementation of marketing approaches in the field of customs relations have been identified, as well as the role and features of conducting marketing research in the customs sector. Product Description popup.authors Volkova Anna R. Hamzina Olesia Ya. Datsenko Viktoriia V. Dronova Tetiana S. Pavlovska Iryna H. Semenova Liudmyla Yu. Khurdei Viktoriia D. popup.nrat_date 2025-01-10 Close