Registration Number
0225U000356,
(0122U000213)
, R & D reports
Title
Marketing: current trends and prospects
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Маркетинг: сучасні тренди та перспективи розвитку
Head
Mishchenko Dmytro А., Доктор наук з державного управління
Registration Date
10-01-2025
Organization
University of Customs and Finance
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Research of modern trends and scientific substantiation of further prospects of marketing development, study of preconditions for improving the marketing mechanism of domestic enterprises
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The theoretical foundations have been systematized and the understanding of marketing as a driver of economic development has been deepened; the essence and features of the application of modern information technologies in marketing have been determined; modern trends in marketing activities have been clarified; the state of marketing development in Ukraine has been investigated, modern problems in the organization of marketing activities in Ukraine have been clarified; modern features of conducting marketing research; the role of marketing product, price, sales and communication policies in the context of globalization, the Covid-19 pandemic, and a difficult geopolitical situation; the role of Internet technologies in marketing activities and digital marketing; proposals have been made to improve the marketing mechanism, increase the effectiveness of the application of modern marketing strategies, the digital environment and Internet technologies for the further implementation of marketing innovations in small and medium-sized businesses, which will provide competitive advantages to domestic enterprises; promising areas for the implementation of marketing approaches in the field of customs relations have been identified, as well as the role and features of conducting marketing research in the customs sector.
Product Description
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Volkova Anna R.
Hamzina Olesia Ya.
Datsenko Viktoriia V.
Dronova Tetiana S.
Pavlovska Iryna H.
Semenova Liudmyla Yu.
Khurdei Viktoriia D.
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2025-01-10
