Registration Number
0225U002134,
(0124U000753)
, R & D reports
Title
Social communication mechanisms of the discourse of decolonization in the conditions of war: Ukrainian and global contexts.
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1. Постколоніальний підхід до націєідентифікаційного дискурсу в синергії царин.
Head
Kovpak Viktoriia A., Доктор наук з соціальних комунікацій
Registration Date
20-02-2025
Organization
Zaporizhzhia National University
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Grounding of theoretical principles and development of practical recommendations regarding the use of social and communication mechanisms as a tool for the implementation and popularization of the process of decolonization of Ukraine in the conditions of war in the educational discourse, in the field of culture and creative industries, the economic plane, etc., strategic narratives of geobranding and public communications, taking into account the practices of national and global contexts, with the aim of forming a secure society with the values of protecting freedom, national security and the meaningfulness of the cultural heritage of the country and its citizens..
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The main idea of the project is a comprehensive study of socio-communication mechanisms as a set of means of implementing the decolonization process in wartime in the context of national security of Ukraine and in the global context.
Working hypothesis of the study: an effective system of socio-communication mechanisms (online, offline and synthetic means) contributes to the implementation of the decolonization process in wartime, which forms a strategic national narrative, ensures the protection of national identity, support for its key components, and expands the capabilities of the state in implementing a policy of effective geobranding and national security.
The purpose of the research is to substantiate the theoretical foundations and develop practical recommendations for the use of socio-communication mechanisms as a tool for implementing and popularizing the decolonization process of Ukraine in conditions of war in educational discourse, in the field of culture and creative industries, the economic sphere, etc., strategic narratives of geobranding and public communications, taking into account the practices of the national and global contexts, in order to form a secure society with the values of protecting freedom, national security and the semantic significance of the cultural heritage of the country and its citizens.
The scientific novelty of the results obtained will consist in the development of the author's concept of using socio-communication mechanisms in the implementation of the discourse of decolonization as a state policy, worldview dimension, geobranding strategy and the formation and promotion of a national grand narrative in the context of national security. The presented concept will allow us to comprehensively comprehend the world experience, national experience, and the experience of global Ukrainians, and provide practical recommendations on the effectiveness of using social and communication mechanisms in the implementation and popularizat
Product Description
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Burenkov Viktor M
But Kristina O.
Veremchuk Eldar O.
Klopov Ivan O.
Lebid Nataliia M.
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2025-02-20
