Registration Number
0225U003994,
(0125U002939)
, R & D reports
Title
Adaptive strategic management of commercial enterprises in the face of modern challenges
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Адаптивне стратегічне управління торговельними підприємствами в умовах сучасних викликів
Head
Zhovnovach Ruslana I., Доктор економічних наук
Registration Date
14-10-2025
Organization
Central Ukrainian National Technical University
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Development of a concept and definition of adaptive strategic management mechanisms that take into account modern challenges and are aimed at increasing the sustainability and viability of commercial enterprises
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Object of research: the process of adaptive strategic management of trade enterprises in the conditions of modern challenges.
The research conducted within the framework of the R&D considers the current problems faced by Ukrainian trade enterprises in conditions of war and economic instability.
The purpose of the research work is: to develop a concept and determine mechanisms for adaptive strategic management that take into account modern challenges and are aimed at increasing the stability and viability of trade enterprises.
During the research work, a number of challenges were identified, including economic instability, loss of part of trade facilities, limitations of financial resources, destruction of infrastructure, changing consumer priorities and cyber threats. Changes in consumer behavior are considered, which require enterprises to adapt their assortment and implement new services, in particular in the context of savings and the value of convenience. Strategic aspects of adaptive management are presented, such as scenario planning, flexibility of goals, decentralization of management and integration of digital technologies.
A methodological approach to the formation of adaptive strategic management is presented, which involves not only taking into account the specifics of the activities of Ukrainian trade enterprises under martial law, but also acts as a universal tool for the entire system of adaptive strategic management.
Based on the results of this approach, strategic directions for the adaptation of trade enterprises to a changing environment and the transformation of challenges into opportunities for increasing their resilience and viability are identified. Recommendations are given for the development of adaptive strategic management of trade enterprises, taking into account changes in consumer behavior.
Product Description
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Andrii Z. Ivanov
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2025-10-14
